In August 2024, Google launched Imagen 3, the latest iteration of its AI text-to-image generator. Imagen 3 offers significant improvements in image quality, including better detail, lighting, and reduced artifacts. This tool is now available through Google’s AI Test Kitchen in the United States, where users can experiment with its capabilities. For marketers, Imagen 3 represents a powerful tool for creating visually compelling content, but it also comes with challenges. The ease with which users can create images that closely resemble copyrighted characters or logos raises ethical and legal concerns

The launch of Imagen 3 highlights the dual-edged nature of AI advancements. While these tools offer unprecedented creative possibilities, they also necessitate careful consideration of the ethical implications and potential legal pitfalls. Marketers and content creators must navigate these complexities to harness AI’s full potential without infringing on intellectual property rights.